Sunday, November 30, 2014

organized mind vs electronics. Behavioral Neuroscience Professor Levitin

Human brains don't multitask very well.
Turn off your phone, radio, tv, computer if you want to think.
Write it down on real paper if it is important.
Use your printer.
Sleep is very important to get enough.
Music grows brain cells.
I agree with this professor.

I will add that the younger generation brains are fried.
And:
Don't spend much money on electronics.
Read real paper books, journals, magazines, newspapers.
Get a rotary dial phone and plain old land line
Geta 56K modem and an old computer(put free Linux on it).
Old computers were faster than newcomputersfor many work tasks.
Use modern computers free at school or work.

http://www.amazon.com/The-Organized-Mind-Thinking-Information/dp/052595418X

The Organized Mind:
Thinking Straight in the Age of Information Overload

DANIEL J. LEVITIN, PhD, is the Professor of psychology and behavioral
neuroscience at McGill University—where he also teaches in the graduate
school of business. The author of two New York Times bestselling books,
This Is Your Brain on Music and The World in Six Songs, he splits his
time between Montreal and Orinda, California.
he also holds appointments in the Program in Behavioural Neuroscience,
The School of Computer Science, and the Faculty of Education. both Top
10 best-sellers, and have been translated into 16 languages. Before
becoming a neuroscientist, he worked as a session musician, sound
engineer, and record producer working with artists such as Stevie Wonder
and Blue Oyster Cult. He has published extensively in scientific
journals as well as music magazines such as Grammy and Billboard. Recent
musical performances include playing guitar and saxophone with Sting,
Bobby McFerrin, Rosanne Cash, David Byrne, and Rodney Crowell.

Daniel Levitin's ORGANIZED MIND seeks to take the figurative junk drawer
of our mind, explain how the mind works, and help us live more
thought-out and productive lives. His knowledge comes from his own years
of teaching and research and has been influenced by mind pioneers such
as Daniel Kahneman, Amos Tversky, and Mihaly Csikszentmihalyi. The end
product is an awesome journey into the realms of our minds that
enlighten and inspires action.

This book is huge. At times Levitin may appear longwinded in his
narrative—but that's okay. Trust me. As he unravels the various layers
of mental organization, he sidebars into various studies and interesting
factoids. At first, you may think Levitin is being ironically
unorganized, but later chapters tie it back together. Other times,
Levitin may tuck in a brief statement that will cause you tunneling into
Google for more information (though many notes for further study are
linked at the rear of the book).

Levitin differs himself from Kahneman's THINKING, FAST AND SLOW by
saying there are "four components in the human attentional system": mind
wondering mode; central executive mode; attentional filter; and,
attentional switch. What mostly comes into play are the first two
components. I have some issue for the terminology "mind wondering mode";
I would have liked Levitin to expound more on mindfulness and what
component it falls into.

THE ORGANIZED MIND offers more explanation than step-by-step or bulleted
technique. I appreciated this approach, feeling it strengthened the
technique through knowledge of why it works. Levitin uses the ideas of
offloading brain information through index cards, calendaring, contact
sheets—much like our mind uses random access memory versus chronological
memory.

Levitin's topic is certainly a worthwhile one and he writes in an
approachable style. I for one appreciated some of his references and
personal stories. What's more, Levitin has done his homework. I'm all
for citing the works of others, and Levitin extensively references the
work of plenty of prominent researches writers. (More on that below.)

At times, though, the book tends to wander. The Organized Mind doesn't
read like a single text. It is part business book, part decision making
book à la Thinking, Fast and Slow, part science/neurology book, and part
self-help book. Sure, it's well written, but I would read twenty
interesting pages on how the brain works only to get back to where he
left off before. I was left wondering if less would have been more. That
is, would a shorter but more focused book worked better? I suspect that
the answer is yes.




"Levitin is about as knowledgeable a guide to neuroscience as one might
hope for..." –New York Times Book Review

"[An] impressively wide-ranging and thoughtful work..."The Organized
Mind" is an organized book, but it also rewards dipping in at any point,
for there are fascinating facts and examples throughout." - The Wall
Street Journal

"From how not to lose your keys to how to decide when the risks of
surgery are worth it, Levitin focuses on smart ways to process the
constant flow of information the brain must deal with." - The Washington
Post

"[M]ore than a self-help book...Levitin's insights into sleep, time,
socializing and decision-making are profound." - San Jose Mercury News

"[An] ingenious combination of neuroscience and self-help." - Kirkus

"By learning about how the mind processes information, readers with an
interest in the brain will come away with insight into how they can
better organize their lengthy lists, overflowing junk drawers, and
cluttered schedules." - Library Journal

"Dan Levitin has more insights per page than any other neuroscientist I
know. The Organized Mind is smart, important, and as always, exquisitely
written."
—Daniel Gilbert, Harvard University, author of Stumbling on Happiness

"Combine genuine knowledge and scholarship with plain common sense and
what do you get? A book that is really worth reading: Dan Levitin's The
Organized Mind."
—The Honorable George P. Shultz, 60th U. S. Secretary of State

"There are surprising parallels between Levitin's work and mine. Today's
environment in war, business, and just about everything else has
increased in speed and complexity to the point where the essential
quality required for success is adaptability. The Organized Mind
provides the latest neuroscience on cognitive adaptability and how to
apply it to so that leaders can excel. It is a tremendous achievement,
and a must read for leaders at every level."
—General Stanley McChrystal, U. S. Army (ret.)

"A brilliant and engaging book about the science of thinking. The
Organized Mind provides the tools that we all need to understand and
manage the deluge of information that assaults us every day."
—Jerome Groopman, MD and Pamela Hartzband, MD, Harvard Medical School,
authors of Your Medical Mind

"A profound piece of work. Levitin documents the mismatch between our
narrow bandwidth hunter-gatherer minds and the multitasking chaos of
today's world. He even shows us how to stay sane in environments that
are constantly tempting us to stretch ourselves hopelessly thin."
—Philip E. Tetlock, Wharton School, University of Pennsylvania

"An erudite synthesis of Levitin's own contributions, recent advances in
our understanding of attention and memory, and a deep perspective on the
ways the human mind works."
—Stanley Prusiner, M.D. Nobel Laureate, director of the Institute for
Neurodegenerative Diseases, University of California, San Francisco

"Daniel Levitin's book follows in the ancient tradition of knowledge as
a guide to a better life. Discover the creative power of organized
thought, whether you are a writer or a scientist, a disorganized mess or
a super robot seeking new frontiers of effectiveness."
—Eric Kaplan, co-executive producer and writer, The Big Bang Theory,
writer, The Simpsons and Flight of the Conchords

"An eloquent spokesperson for our field. Levitin writes about the brain
with an ease and familiarity that is captivating."
—The late David Hubel, Nobel Laureate in honor of discoveries concerning
information processing in the human visual system

"Fascinating… Combing neuroscience and cognitive psychology, the
Organized Mind underscores the critical importance of individuals taking
charge of their own attentional and memory systems so they can lead
optimally productive and satisfying lives. Invaluable insights are
offered with regard to organizing our homes, social world, time,
decision-making, and business world."
—Nadine J. Kaslow, Ph.D., president of the American Psychological
Association and professor and vice chair, Emory University School of
Medicine

"This book is far more than tips on how to think clearly and manage
information overload. It is also a tour through some of the most
exciting aspects of contemporary neuroscience and cognitive science,
with a specific emphasis on implications for everyday life. Anyone who
has ever wondered about the mind will find much that is fascinating and
useful in these pages."
—Stephen Kosslyn, dean, Minerva Schools of Arts and Sciences at the Keck
Graduate Institute, former chair, department of psychology, Harvard
University

"Running a major PBS television series on tight budgets and turnarounds
requires organization and efficiency and sometimes a little magic too.
Levitin's behind the curtain peek at the brain's inner workings of
decision-making provides that extra bit of magic—and would make a
fascinating documentary in and of itself!"
—Pamela Hogan, Emmy award-winning Producer for PBS

"A how-to book on how to stay sane—how to tamp down on that fire-hose of
information and choices that we face each day, and direct it all toward
our own goals and purposes. It's an owner's manual for your mind."
—Congressman Alan Grayson, U.S. House of Representatives

"In the age of TMI, we all need better organized minds. With
characteristically clear prose and scientific insight, Dan Levitin gives
us tips on how to get or mental closets in order. I really enjoyed this
book."
—Joseph LeDoux, Center for Neural Science, New York University

"Dan Levitin has done it again. Having explained music and the brain,
now he shows us the best, most effective ways to organize the rest of
our life by giving us key insights into how the brain works. His style
is so appealing, his knowledge so deep and practical, that we learn,
from The Organized Mind, not only why we do what we do, but how,
potentially, we can run our lives more smoothly, efficiently, and even
happily."
—Cathy N. Davidson, director, The Futures Initiative, City University of
New York, author of Now You See It: How the Brain Science of Attention
Will Transform the Way We Live, Work, and Learn

"Using the latest information on the brain and how it works, Levitin
presents a series of ideas on how to organize one's life and business.
Essential reading for anyone who aspires to be highly effective. Or even
find their keys!"
—David Eidelman, MD, dean of the McGill University Medical School

"The Organized Mind is for anyone interested in how the human mind
organizes, and on occasion disorganizes, the world around us. It is
engaging, witty, compelling, and infused with science. Levitin shows how
principles from psychology and cognitive neuroscience can help us better
organize our daily lives. Move over, Freakonomics, there's a new kid on
the bookcase."
—Gerry Altmann, professor of psychology at the University of
Connecticut, and author of The Ascent of Babel

"Daniel Levitin takes us from the prehistory of thought and language,
and our hunter-gather ancestors, right up to the middle of the
information explosion we are all living in right now. From filing
cabinets to smart phones, calendars, multi-national businesses and
Wikipedia, he reveals the science behind how we organize our world—and
how we can do better. An extraordinary work from one of our most gifted
writers."
—The late Phil Ramone, producer, Bob Dylan, Aretha Franklin, Elton John,
and Luciano Pavarotti

"Levitin is funny, informative and insightful. It's like having a friend
who's a neuroscientist showing you how creating a little order in your
brain can unlock so much creativity."
— Len Blum, screenwriter, The Pink Panther, Meatballs

"The Organized Mind reads like a movie— not the dry tome you might
expect. It's an exciting tour through the science of productivity and
how to best manage your thinking to get things done—and be more creative
at the same time."
— David Allen, author of Getting Things Done

Fluoride brittle bones

"[F]luoride was promoted because it stimulates remineralization of teeth. What they didn't look at is what type of mineral is left in that tooth—it's a mineral known as fluorapatite... Fluorapatite is very hard. It's like a porcelain plate; I can't scratch it, but if I bang it on this counter, it would break in a million pieces... [Natural] teeth and bones are made of hydroxyapatite... We now have teeth and bones that are fluorapatite," Dr. Curatola explains.

"Skeletal fluorosis has also become a big concern. We have an exponential rate of hip fractures. A lot of doctors and scientists have been pointing to the fact that teeth and bones are less flexible as fluorapatite than hydroxyapatite. This is aside from all the controversy in terms of fluoridated water lowering IQ, kidney disease, and cancer..."

http://articles.mercola.com/sites/articles/archive/2014/11/30/importance-oral-microbiome.aspx?e_cid=20141130Z1_SNL_art_1&utm_source=snl&utm_medium=email&utm_content=art1&utm_campaign=20141130Z1&et_cid=DM61531&et_rid=746341209

Saturday, November 29, 2014

Hi 75. riots, civil war, quakes, plague, infrastructure collapse, war

Dear Professor Kaufman,

Heatwave this weekend. Beautiful. Tourists everywhere.

Social trends are not good butmany problems can be avoided by choice of
location. Many people will be affected, but probably not me. I will try
to stay in a mostly white mono-cultural area that is not too heavily
populated. Even in the multi-cultural areas such as Florida there are
mostly white enclaves all over, some quite large. At least the great
majority of people are white. Many people are older, retired, and less
likely to riot. Further, the Latinos are often Cuban with higher
education and income levels than whites. They are not reconquista forces.

I would avoid excessively multi-cultural large cities. Many have
decaying infrastructure and a polluted ecosystem with lots of poverty
and crime.

There are plenty of good ecosystems with clean air and water, and
reasonably low populationdensity. Many have great amenities not too far
away.

Some threats include Communist Chinawhich does have the potential to do
great damage without anybody knowing where the attack is coming from.
Russia and others pose threats but are less capable. Muslims are not
smart enough. Get off the grid so they cannot shut down your electricity.

An airborne contagious disease such as Bird flu or Swine flu is more
serious a threat than Ebola. Avoid crowds. Have the ability to
self-quarantine.

California drought is bad for agriculture but can go on for decades
without lethal damage. It will just send poor agriculture workers back
to Mexico or some other wet area.

Earthquakes are not bad if you build your house right and are very rare
anyway. Tornadoes, Hurricanes, sinkholes, etc. are also very rare. Buy
insurance and a shelter.

Most catastrophes will cut off the supply of electricity, food, water
and other commodities. One should try to get off the grid and produce
necessities as much as possibleon a daily basis. Thus when the crisis
happens, you will be ready.

Evenwithout a crisis many purchased essentials are of low quality,
expensive, taxed, and liable to be cutoffsometimes for no good reason.

Don't count on Obama or Hilary Clinton to be able to solve the next crisis.

Hi Joe:
What you are describing are the millennials of our age who have yet to
experience any kind of hardship or disaster. This parallels what
happened in Rome under Trajan, and I can see it happening here, so I
guess history repeats itself. Integration is not working and blacks are
more and more revolting against the system which will eventually lead to
street battles. How soon is anybody's guess.

Trajan is remembered as a successful soldier-emperor who presided over
the greatest military expansion in Roman history, leading the empire to
attain its maximum territorial extent by the time of his death. He is
also known for his philanthropic rule, overseeing extensive public
building programs and implementing social welfare policies, which earned
him his enduring reputation as the second of the Five Good Emperors who
presided over an era of peace and prosperity in the Mediterranean world.

Friday, November 28, 2014

hippies, drugs, Vietnam war, Communists 100,000,000 dead.

Dear Professor Kaufman,

Some hippies who were against war against Communists are for war against
Muslims. Some are called "neocons" or neo-conservatives. Figure that
out. They often ignore the threat of Communist China. Communists killed
over 100,000,000 of their own countrymen. I remember Nikita Kruschev
speech "we will bury you". I grew up next to a SAC base with nuke
bombers always in the air ready to fly to Russia, as sat on the front
porch watching Sputnik fly over.

Several of my high school classmates were killed in Vietnam. Last year
one of the dead was called a "killer" on Facebook by another classmate
who went to Stanford where he did not do much and then dodged the draft
by going to Canada and marrying a lady with 4 kids so I hear. Before
high school he kissed the pretty tall blonde #1 in my class who went to
Berkeley and at age 18 married her Philosophy TA who destroyed his brain
on some drug cooked up in the chemistry labs so she divorced him at age
19. Another doctor's son went to Stanford on a football scholarship but
ended up 10 years in prison for selling marijuana.

My experience with ivy league expensive private school kids does not
make me impressed with their intellectual abilities but I am impressed
with how much money they can spend on tuition and exam coaching without
much to show for it except for big egos and often poor mental and
physical health. Most of them would be better off as sharecroppers or
draftee potato peelers or deck swabbers. Save professor's time for smart
people who could benefit from education.

I am surprised with all the negative publicity about the bad effects of
drugs that the younger generation is still using so much drugs. Even at
very "good" colleges.

I never could relate to hippie drug use, anti-education, anti-work,
anti-career, anti-bathing, filth, bra-burning, etc.

http://blogs.riverfronttimes.com/dailyrft/2014/11/untangling_the_wrongful-death_lawsuit_that_blames_wash_u_for_fall_from_high_rise.php

A thrill seeker, Soh, a senior enrolled in Washington University's
notoriously demanding Philosophy-Neuroscience-Psychology Program,
planned to spend Thanksgiving break in Las Vegas. If Soh was upset at
losing several hundred dollars at the casino, By 2 a.m. Soh and his
entourage were on the 21st floor of the building and had joined three
other friends from school who'd been tripping on LSD for hours. Soh
seemed anxious, flustered and was mumbling to himself in his native
Korean. 4 a.m., Soh, Jim and a few others piled into a car for a
psychedelic drive through Forest Park. snack stop at John Donut Each
took another tab of acid. 5 a.m. gathered in Soh's apartment on the 23rd
floor where they allegedly smoked some joints and began watching the
conspiracy-theory documentary. As dawn began to break at 6:30 a.m., the
party had frittered away. At 8:30 a.m. a woman watching the news in her
apartment on the 11th floor of the Dorchester glimpsed a "shadow" flit
past her east-facing window.


http://www.stltoday.com/news/local/education/with-washington-university-student-s-death-still-a-mystery-family/article_02aefac3-136d-5075-bee8-f614fe0b95fe.html

Almost immediately after Washington University student Yongsang Soh
tumbled from a 23rd floor balcony and died, his death was pronounced a
suicide.A year later, The cause of death is now ruled as undetermined,
with the presence of LSD in his system listed as a factor.Soh's
prominent South Korean family has quietly embarked on a campaign for
Washington University to take some responsibility for the death. Soh's
family proposed that Washington University pay them $50 million in
damages and get tougher on student discipline. In exchange, the family
promised not to sue and not to go public with their concerns about the
school. The family explains that Soh had a bright future but fell in
with a freewheeling drug culture at Washington University that
ultimately led to his death.As one child in a set of triplets.The Soh
family operates a chain of Papa John's restaurants in South Korea. the
Soh family enjoyed what's akin to royalty status in South Korea.
stand-alone equity of Papa John's Korea at around $12 billion.

no gun Florida beaches colleges big cities healthy people, edibles

1% SHTF, rare, spend less time on it.

99% no SHTF. Most of the time prepare for no SHTF. Same procedures often
can help if SHTF anyway.

1. get Educated. More important if SHTF. You become your own doctor.
Knowledge must be in your brain, accumulated over decades. Even if no
SHTF you can often prevent problems thus saving the cost of doctors and
drugs. I am amazed at all the problems that can develop in the many
structures and chemicals in the human body. Many problems are self
inflicted. Sheeple are irrationally killing themselves by too much
electronics, fossil fuels, junk food, and Obamacare.

2. Move walking distance to a university with classes and libraries. Go
to classes, lectures, meetings, libraries. Talking and reading real
books/people cannot be tracked as easily as Email Facebook Twitter
Internet. Big cities have better TV, Radio, newspapers that are hard to
track and often free. Sheeple pay money to be tracked and led to
destruction.

3. Move to healthy environment with lots of bikinis. Cannot hide a gun
in a bikini. People want skinny when other people see their details all
day. Skinny people have healthier brains. Fat people are caused by the
same diets and inactivity that cause cancer, heart disease, arthritis,
Alzheimer's and other problems. Sheeple pay money to get sicker.

Florida has zero income taxes and great edibles and fun places. The
climate of Florida is very mild. The temperatures across the state
average in the low 80's with moderate humidity. The growing season
ranges from 100-200 days or longer.

• Florida has the highest average precipitation of any state.

• Myakka fine sand soil is unique to Florida. This soil is recognized as
the state soil because it occurs in 1.5 million acres of flat woods,
making it the single most extensive soil in the state.

• Florida produces 70% of the annual US production of citrus. About 95%
of commercial orange production in the state is destined for processing,
mostly as orange juice.

• Greenhouse and nursery products are Florida's top leading crops
financially yielding $1.93 billion in 2008. Florida ranks 2nd nationally
for these products.

• Florida ranks 2nd in US production of fresh vegetables and provides
80% of the fresh vegetables consumed in the US during January, February,
and March each year.

• Florida ranks 4th in the southeast and 11th nationally in the
production of beef calves.

• Florida is consistently ranked in the top 12 states in fresh seafood
production.

• The top 5 agricultural commodities in 2008 were: greenhouse / nursery
products, oranges, tomatoes, dairy products, and sugarcane.

• Florida Thoroughbred industry has produced 41 North American
champions. 18 breeders cup winners and a Triple Crown-winner.

• Florida ranks 9th nationally for total agricultural sales in the
United States.

• 10 million acres used for farmland.

• The second largest industry in the state is agriculture. Tourism is
the largest industry

Thursday, November 27, 2014

The Purchase Of Our Republic

John, Such talk was popular in the 1960s by hippie pot smokers and
others of that ilk. It is much more relevant now than back then now
that unethical hippies have become part of the establishment that they
railed against. This email that you forwarded is also written by the
same media establishment and tracks your ip. They are trying to sell
you something and they know a lot about you. Privacy, security, ethics,
clean air, clean food, clean water are becoming scarcer and scarcer.
Avoid electronics and fossil fuels.

http://www.blacklistednews.com/The_Purchase_Of_Our_Republic/35736/0/0/0/Y/M.html?utm_source=dlvr.it&utm_medium=twitter

The massive consolidation of wealth, combined with the removal of any limits on money in campaigns, has allowed for the purchase of our government.

Today I am publishing a comprehensive and important guest essay, The Purchase of Our Republic, by longtime correspondent Y. Falkson.

Americans know that something is wrong, deeply wrong. They see signs of the problem everywhere: income inequality, growing concentration and power of mega corporations, political donations/corruption, the absence of jobs with decent salaries, the explosion of the US prison population, healthcare costs, student loan debt, homelessness, etc. etc. ......... CLICK LINK ABOVE FOR MUCH MORE

Negro riots. education exploitation extermination

Dear Professor Kaufman,

Why is the liberal news media hyping 1 shooting in Ferguson Missouri so
much? While ignoring that at the same time thousands of Negroes died
from sugar, salt, flour, junk food stamps, Obamacare, drugs, gangs,
guns, tobacco, diabetes, cancer, ... Is the liberal news media trying to
incite violence or distract attention from real problems such as health
and wealth deflation? Also Negroes are wasting money on worthless
education and getting too much in debt from college loans (encouraged by
Obama!?) Most young persons starting out today probably do not need
college at all. College is too expensive nowadays for what is taught.
There are considerable learning materials online (for some kinds of
work) and in libraries. I would probably just move to a technology
center such as Urbana Champaign Illinois, or Silicon Valley. Then just
network with entrepreneurs and learn what I can online and selected
classes at local colleges. There is so much available free nowadays that
it is hard to justify paying much for anything.

Also on an hourly basis many of the tech jobs do not pay enough
considering local costs of living. Obama and rich 1% fat cats are
pushing down wages for tech workers and all USA citizens by importing
poor 3rd world immigrants and illegals. Many jobs are just recreation
for the unemployed, like video games, that cause health problems down
the road. A sick, distracted, entertained, dumbed down population causes
less problems for king Obama and his rich fat cat supporters. Most
Negroes and white trash would be better off as debt free sharecroppers.

Examples of some lectures online:

https://generalassemb.ly/online/on-demand



Translating Your Skills to a New Role

How do you land that seemingly impossible job? Kevin Kermes is a hiring
expert who knows just how you should position yourself when on the hunt
for a new gig.

Kevin Kermes, Founder, All Things Career

10 mins6 Chapters

*

<https://generalassemb.ly/online/videos/translating-your-skills-to-a-new-role>

Building Your Professional Network

Demystify the networking process with advice from these entrepreneurs.

Arthur Woods, Co-Founder, Imperative
Ben Rattray, Founder & CEO, Change.org
Adam Braun, Founder & CEO, Pencils of Promise
Slava Rubin, Co-Founder & CEO, Indiegogo
John Donahoe II, CEO & President, eBay Inc.
Premal Shah, President, Kiva
Janet Balis, Partner & Chief Revenue Officer, betaworks studio
Payal Kadakia, CEO & Co-Founder, ClassPass

13 mins9 Chapters

*

<https://generalassemb.ly/online/videos/building-your-professional-network>

How to Pivot Your Career

People are transitioning jobs faster than ever before in order to
fulfill evolving career aspirations. Learn how to pivot your career
trajectory.

Jenny Blake, Author, Speaker, Career & Business Strategist, JennyBlake.me

19 mins6 Chapters

*

<https://generalassemb.ly/online/videos/how-to-pivot-your-career>

Job Hunting is like Dating

Find the one and fall in love with a new job. Ask the right questions
and look for the right qualities in order finally accept the right role.

Amy Hoover, President, Talent Zoo

16 mins8 Chapters

*

<https://generalassemb.ly/online/videos/job-hunting-is-like-dating>

Becoming an Expert in Your Field

Rather than trying to a master a field, become a subject matter expert.
Dorie Clark will help you develop expertise and make the world listen.

Dorie Clark, Marketing Strategy Consultant, Speaker, Author

11 mins5 Chapters

*

<https://generalassemb.ly/online/videos/becoming-an-expert-in-your-field>

Getting in the Door

Meet successful entrepreneurs with advice on getting your foot in the door.

Arthur Woods, Co-Founder, Imperative
Ben Rattray, Founder & CEO, Change.org
Adam Braun, Founder & CEO, Pencils of Promise
Slava Rubin, Co-Founder & CEO, Indiegogo
John Donahoe II, CEO & President, eBay Inc.
Premal Shah, President, Kiva
Janet Balis, Partner & Chief Revenue Officer, betaworks studio
Payal Kadakia, CEO & Co-Founder, ClassPass

28 mins20 Chapters

*

<https://generalassemb.ly/online/videos/getting-in-the-door>

Defining Your Passion

Learn how top entrepreneurs tapped into their passions and pursued their
careers.

Arthur Woods, Co-Founder, Imperative
Ben Rattray, Founder & CEO, Change.org
Slava Rubin, Co-Founder & CEO, Indiegogo
Premal Shah, President, Kiva
Janet Balis, Partner & Chief Revenue Officer, betaworks studio
Payal Kadakia, CEO & Co-Founder, ClassPass

9 mins6 Chapters

*

<https://generalassemb.ly/online/videos/defining-your-passion>

Mistakes & Learnings

See how these entrepreneurs bounced back from their rough spells and
established fulfilling careers.

Arthur Woods, Co-Founder, Imperative
Ben Rattray, Founder & CEO, Change.org
Slava Rubin, Co-Founder & CEO, Indiegogo
Payal Kadakia, CEO & Co-Founder, ClassPass
Adam Braun, Founder & CEO, Pencils of Promise
John Donahoe II, CEO & President, eBay Inc.
Premal Shah, President, Kiva
Janet Balis, Partner & Chief Revenue Officer, betaworks studio

18 mins13 Chapters

*

<https://generalassemb.ly/online/videos/mistakes-learnings>

Habits of Success

When launching a career, it's important to establish habits that will
help you be successful down the road.

Arthur Woods, Co-Founder, Imperative
Ben Rattray, Founder & CEO, Change.org
Adam Braun, Founder & CEO, Pencils of Promise
Slava Rubin, Co-Founder & CEO, Indiegogo
John Donahoe II, CEO & President, eBay Inc.
Janet Balis, Partner & Chief Revenue Officer, betaworks studio
Payal Kadakia, CEO & Co-Founder, ClassPass

18 mins13 Chapters

*

<https://generalassemb.ly/online/videos/habits-of-success>

Your Personal Brand and the Internet

The world is digital, and your professional persona should be, too.
Understand your brand and learn how to set up a personal website.

Charles Pooley, Founder & CEO, Workfolio

8 mins5 Chapters

*

<https://generalassemb.ly/online/videos/your-personal-brand-and-the-internet>

Taking Risks in Your Career

How can you break away from the norm to shape your career path? Learn
how you can seize opportunity and embrace risks.

Annie Wang, Co-founder, CPO, and Creative Director, Her Campus

10 mins4 Chapters

*

<https://generalassemb.ly/online/videos/taking-risks-in-your-career>

Telecommuting 101

The workforce is shifting towards remote and contract roles in order to
accommodate both business and personal needs.

Kristin Thomas, FlexJobs

8 mins5 Chapters

*

<https://generalassemb.ly/online/videos/telecommuting-101>

Business Development for Beginners: Problem, Market, and Customer Analysis

In this class, you'll learn practical tips for developing your new
business idea.

Brian Scordato, Founder, Find Your Lobster

58 mins10 Chapters

*

<https://generalassemb.ly/online/videos/business-development-for-beginners-problem-market-and-customer-analysis>

Business Development for Beginners: Find your Product Solution, Name,
and Funding

Brian will guide you through the process of creating a product solution
as well as teach you strategies for naming and funding for your startup.

Brian Scordato, Founder, Find Your Lobster

52 mins6 Chapters

*

<https://generalassemb.ly/online/videos/business-development-for-beginners-find-your-product-solution-name-and-funding>

Your First Infographic: Rapid Prototyping in Google Docs

Although making an infographic seems like an arduous task, there are
ways to prototype and create infographics using widely-available tools.

Larry Buchanan, Journalist, Designer & Coder, The New Yorker

59 mins7 Chapters

*

<https://generalassemb.ly/online/videos/your-first-infographic-rapid-prototyping-in-google-docs>

Content Marketing for New Marketers: Create Your First Content Strategy

In this class, we will cover promotional strategies and outline the
steps for a content calendar that is suitable for personal and small
business branding.

Mike Tekula, Consultant, Distilled

58 mins4 Chapters

*

<https://generalassemb.ly/online/videos/content-marketing-for-new-marketers-create-your-first-content-strategy>

Basic Excel Hacks for Business

In this class, Matt will review a basic framework for gathering,
hypothesizing about, and analyzing data.

Matt Schaar, Client Services , Promolytics

62 mins5 Chapters

*
*

<https://generalassemb.ly/online/videos/basic-excel-hacks-for-business>

Deconstructing iOS Design

What makes an iOS app great? Learn how to design an experience that
users love.

Paul Canetti, Founder, CEO, MAZ

58 mins15 Chapters

*
*
*

<https://generalassemb.ly/online/videos/deconstructing-ios-design>

Introduction to User Acquisition

This class serves as a basic introduction to user acquisition, aimed at
giving students an overview of key terminology, concepts, and approaches.

Lauren Perkins, CEO, Perks Consulting

51 mins9 Chapters

*
*

<https://generalassemb.ly/online/videos/introduction-to-user-acquisition>

Three Strategies for Designing Persuasive Presentations

Learn a process for designing presentations that helps you craft the
best possible experience for your audience.

Jessica Sato, Freelance Designer

59 mins6 Chapters

*

<https://generalassemb.ly/online/videos/three-strategies-for-designing-persuasive-presentations>

Introduction to Agile Development Using the Scrum Framework

This class will outline the basic tenets of Scrum and strategies on how
to introduce Scrum to your team.

Andrew Burrows, Scrum Master, IBM
Rob Purdie, Agile Practice Lead, IBM

60 mins9 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-agile-development-using-the-scrum-framework>

Use LinkedIn To Land a Job in Digital Marketing

In this online workshop, you'll learn what to include in your LinkedIn
Profile to catch the attention of digital marketing recruiters and
hiring managers.

Katie Hudson, Outcomes & Alumni Producer, General Assembly

57 mins4 Chapters

*
*

<https://generalassemb.ly/online/videos/use-linkedin-to-land-a-job-in-digital-marketing>

Distributing your First iOS App

So you've decided to build an app. How do you get people to use it?

Rudd Taylor, Founder, Varkala Inc.

31 mins5 Chapters

*

<https://generalassemb.ly/online/videos/distributing-your-first-ios-app>

Use Keynote to Transform Your Presentations

In this class, Jessica will walk through basic techniques for designing
presentations in Keynote.

Jessica Sato, Freelance Designer

63 mins5 Chapters

*

<https://generalassemb.ly/online/videos/use-keynote-to-transform-your-presentations>

What Can You Do With Javascript?

In this class we'll look at a variety of use cases in order to discern
why a developer may have chosen to use JavaScript.

Chris Castiglione, Digital Product Developer

68 mins7 Chapters

*

<https://generalassemb.ly/online/videos/what-can-you-do-with-javascript>

Programming for Non-Programmers: Tech Speak

You can learn basic programming concepts in this series of classes.

Adrian Bautista, Full-Stack Developer, General Assembly

23 mins4 Chapters

*

<https://generalassemb.ly/online/videos/programming-for-non-programmers-tech-speak>

Growth Hacking

This class will cover the strategies a growth hacker uses and highlight
some of the most successful growth hacks of all time.

Mattan Griffel, Founder and CEO, The Front Labs

42 mins9 Chapters

*

<https://generalassemb.ly/online/videos/growth-hacking>

Managing Software Development

Learn a range of techniques to manage your development team to make sure
you get the best possible software as quickly and cost effectively as
possible.

Peter Bell, Founder/CTO, speakgeek.co

68 mins13 Chapters

*

<https://generalassemb.ly/online/videos/managing-software-development>

Management Strategies for Agile Teams: Scrum Retrospectives

In this class, you'll learn why retrospectives are important, the four
components of every good retrospective, and how to implement them.

Andrew Burrows, Scrum Master, IBM

55 mins7 Chapters

*
*

<https://generalassemb.ly/online/videos/management-strategies-for-agile-teams-scrum-retrospectives>

Business Development for Beginners: Hack Together a MVP and Find Your
First Customers

In this class, Brian will teach a few strategies for hacking together a
MVP and finding your first real users.

Brian Scordato, Founder, Find Your Lobster

59 mins12 Chapters

*

<https://generalassemb.ly/online/videos/business-development-for-beginners-hack-together-a-mvp-and-find-your-first-customers>

UX for Non-Designers: Positioning Your Content

In this class, Lis will demonstrate UX strategies to help you come up
with ideas, frame problems in new ways, and work on design solutions.

Lis Hubert, Independent Consultant, Hubert Experience Design

52 mins7 Chapters

*

<https://generalassemb.ly/online/videos/ux-for-non-designers-positioning-your-content>

Content Marketing for New Marketers: Community Management Strategies

This class helps new marketers build active online communities around
their content.

Mike Tekula, Consultant, Distilled

63 mins13 Chapters

*

<https://generalassemb.ly/online/videos/content-marketing-for-new-marketers-community-management-strategies>

How to Build a Career in Social Media

Find out what a social media professional is, how job demands are
evolving and how to find the job that fits you.

Amy Cao, Creator, Stupidly Simple Snacks

46 mins10 Chapters

*

<https://generalassemb.ly/online/videos/how-to-build-a-career-in-social-media>

Build a Working Demo with Ruby on Rails in Two Hours

In this class we'll get moving with Rails. In only two hours we'll code
and deploy a simple app.

Chris Castiglione, Digital Product Developer

95 mins9 Chapters

*

<https://generalassemb.ly/online/videos/build-a-working-demo-with-ruby-on-rails-in-two-hours>

Web Design for Non-Designers

A class for those who can't seem to get their site looking just right.

Larry Buchanan, Journalist, Designer & Coder, The New Yorker

55 mins8 Chapters

*
*

<https://generalassemb.ly/online/videos/web-design-for-non-designers>

Product Management Basics: The First Five Steps of Your Product's Life

Students will learn how to develop an idea into a product spec and how
to validate that idea for free.

Lee Yanco, Product Manager, AppNexus

58 mins5 Chapters

*

<https://generalassemb.ly/online/videos/product-management-basics-the-first-five-steps-of-your-product-s-life>

From Social to Sale: Developing Customer Relationships with Social Media

You have a Facebook/Twitter/Instagram/Pinterest page, now what?

Dan Grossman, Group Director Digital Marketing Strategy, VaynerMedia

30 mins9 Chapters

*

<https://generalassemb.ly/online/videos/from-social-to-sale-developing-customer-relationships-with-social-media>

Crowdfunding for Artists, Inventors, Entrepreneurs, and Everyone Else

In this quick introductory class, Arie will give a brief overview of the
industry and offer a few practical steps to launching a successful campaign.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

38 mins6 Chapters

*

<https://generalassemb.ly/online/videos/crowdfunding-for-artists-inventors-entrepreneurs-and-everyone-else>

Negotiating the Term Sheet

This class will help students understand the process of negotiating term
sheets: from the basic components of the document to strategic
considerations.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

43 mins4 Chapters

*

<https://generalassemb.ly/online/videos/negotiating-the-term-sheet>

Rapid Prototyping

Learn how to do quick UX research and how to use the following
prototyping tools: wireframing, S. Warren's Style Tiles, Keynotopia, and
"sketching with code".

Chris Castiglione, Digital Product Developer

60 mins11 Chapters

*

<https://generalassemb.ly/online/videos/rapid-prototyping>

Fast, Lean UX Research

This class will open with the heart and soul of good research: focused
research questions.

Tomer Sharon, Sr. User Experience Researcher, Google

50 mins15 Chapters

*

<https://generalassemb.ly/online/videos/fast-lean-ux-research>

How to Hire a Developer

Whether you're looking for a contractor, an employee, or a technical
co-founder, we'll look at how to hire the best possible developer.

Peter Bell, Founder/CTO, speakgeek.co

61 mins9 Chapters

*

<https://generalassemb.ly/online/videos/how-to-hire-a-developer>

UX Research: Make Better Products with Usability Testing

In this class, you'll learn practical strategies for how to run your
first usability test and analyze the results.

Julie Blitzer, User Experience Consultant

56 mins4 Chapters

*

<https://generalassemb.ly/online/videos/ux-research-make-better-products-with-usability-testing>

Hiring Strategies for Small Businesses

Learn how making hiring a priority can help you more effectively grow
your business.

Sloane Barbour, Regional Director, Jobspring Partners, Workbridge Associates

44 mins4 Chapters

*

<https://generalassemb.ly/online/videos/hiring-strategies-for-small-businesses>

How to Hire a Software Engineer

In this class, we will breakdown the problem of sourcing, identifying,
screening, interviewing, closing, and hiring talented engineers.

Sloane Barbour, Regional Director, Jobspring Partners, Workbridge Associates

42 mins5 Chapters

*
*

<https://generalassemb.ly/online/videos/how-to-hire-a-software-engineer>

How to Build a Mobile App

Learn the basics of how to build a mobile app and the tradeoffs between
different methods for doing so.

Peter Bell, Founder/CTO, speakgeek.co

55 mins10 Chapters

*

<https://generalassemb.ly/online/videos/how-to-build-a-mobile-app>

Visual Design Hacking

Embody what it means to be a great designer by using tips and tricks to
start designing on your own.

Purin Phanichphant, Product Designer, IDEO

59 mins9 Chapters

*

<https://generalassemb.ly/online/videos/visual-design-hacking>

Network like an Entrepreneur: Strategies for Cold Calls, Social Media,
and Events

Michael will teach you strategies in the areas of cold calling, social
media, and live events to help you win new clients.

Michael Roderick, CEO and Founder, Small Pond Enterprises

72 mins8 Chapters

*

<https://generalassemb.ly/online/videos/network-like-an-entrepreneur-strategies-for-cold-calls-social-media-and-events>

Marketing Your Mobile App: Post-Launch Strategies

Learn to market your mobile app via social media, set a release date,
and leverage ratings, reviews, and basic analytics.

Stacey Mulcahy, Technical Evangelist, Microsoft

62 mins5 Chapters

*
*

<https://generalassemb.ly/online/videos/marketing-your-mobile-app-post-launch-strategies>

Build Your Community Through Events: Meetups and Membership

In the first part of this three-part series, Mandy will demonstrate how
to start a Meetup Group, begin building membership, and plan your first
event.

Mandy Walker, Field Marketing Manager, Motion Recruitment Partners

32 mins6 Chapters

*
*

<https://generalassemb.ly/online/videos/build-your-community-through-events-meetups-and-membership>

Introduction to Search Engine Optimization

Learn about the evolution of ranking algorithms and how smart
organizations use sustainable strategies to outrank the competition and
grow their businesses.

Mike Tekula, Consultant, Distilled

61 mins7 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-search-engine-optimization>

Prototyping iOS Apps with Apple's Keynote

Keynote isn't just for presentations — it's also an incredibly powerful
tool for prototyping. Get those ideas out of your head and into a
presentable format.

Paul Canetti, Founder, CEO, MAZ

63 mins2 Chapters

*
*
*

<https://generalassemb.ly/online/videos/prototyping-ios-apps-with-apple-s-keynote>

Four Things Everyone Should Know about Digital Graphics

In this class, we'll discuss color, resolution, image types, and file
formats so that you start your project on the right foot.

Michele Rosenthal, Freelance Designer

36 mins5 Chapters

*

<https://generalassemb.ly/online/videos/four-things-everyone-should-know-about-digital-graphics>

Four Design Research Strategies for Your Next Project

This class is designed to help you turn something from an abstract idea
into a product that people love.

Sajid Reshamwala, Design Researcher, Yahoo!

41 mins6 Chapters

*

<https://generalassemb.ly/online/videos/four-design-research-strategies-for-your-next-project>

ABCs of Web Typography

This class will help you optimize the information on your site so that
it is clear and accessible across all platforms.

Chris Castiglione, Digital Product Developer

69 mins12 Chapters

*

<https://generalassemb.ly/online/videos/abcs-of-web-typography>

Three Strategies for Designing Persuasive Presentations

Learn a process for designing presentations that helps you craft the
best possible experience for your audience.

Andre Plaut, Product Lead - Immersives, General Assembly

61 mins5 Chapters

*
*

<https://generalassemb.ly/online/videos/three-strategies-for-designing-persuasive-presentations--2>

Building a Brand-Centric Business Strategy

Discover how brand considerations can be linked to a business strategy
in order to provide a holistic foundation for your startup's future.

Lauren Perkins, CEO, Perks Consulting

48 mins13 Chapters

*
*

<https://generalassemb.ly/online/videos/building-a-brand-centric-business-strategy>

OfficeHours: Raising Startup Capital

In this session of Office Hours, venture capital expert Arie Abecassis
dispenses info on funding new ventures.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

25 mins10 Chapters

*

<https://generalassemb.ly/online/videos/officehours-raising-startup-capital>

Write Emails Your Users Will Actually Read

It's time to stop worrying and learn to love email. Start increasing the
open rate of your sent messages with a few simple techniques.

Colin Nederkoorn, CEO, Customer.io

60 mins8 Chapters

*

<https://generalassemb.ly/online/videos/write-emails-your-users-will-actually-read>

Get Social: GA Social Marketing Summit

Live streamed from our headquarters in NYC, the #GetSocial conference
brought together experts in leveraging social media to acquire customers.

Adam Rich, Co-founder and Editor in Chief, Thrillist
Samantha Ortega, Director of Advertising Strategy, Gawker Media
Amy Lee, Senior Brand Strategist, Wolff Olins
Andrew Gorenstein, Chief Revenue Officer, Gawker Media

198 mins7 Chapters

*

<https://generalassemb.ly/online/videos/get-social-ga-social-marketing-summit>

Programming for Non-Programmers Series: CSS and Advanced HTML

In this third class in the PFNP series, we'll take a deeper look at
front-end web development, with elements, tags, structure and cascading
style sheets.

Adrian Bautista, Full-Stack Developer, General Assembly

48 mins5 Chapters

*

<https://generalassemb.ly/online/videos/programming-for-non-programmers-series-css-and-advanced-html>

Growth Hacking and User Acquisition for Startups

Learn how to find the strategies that work for you as you develop a user
acquisition strategy for your unique product.

Julie Zhou, Growthmaster, Hipmunk

66 mins6 Chapters

*
*

<https://generalassemb.ly/online/videos/growth-hacking-and-user-acquisition-for-startups>

Business Development for Beginners: 3 Steps to Acquire and Keep Customers

Arie explores customer acquisition and retention — defining key metrics
and tracking performance targets to evaluating leads and choosing
marketing channels.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

32 mins4 Chapters

*

<https://generalassemb.ly/online/videos/business-development-for-beginners-3-steps-to-acquire-and-keep-customers>

Programming for Non-Programmers: Get Started with HTML

The learning goal of the second class in the PFNP series is help
students quickly dive into the world of HTML.

Adrian Bautista, Full-Stack Developer, General Assembly

37 mins6 Chapters

*

<https://generalassemb.ly/online/videos/programming-for-non-programmers-get-started-with-html>

Content Marketing for New Marketers: The First Steps

In this class, Mike will explain how to craft your brand voice, choose
appropriate channels, and identify influencers.

Mike Tekula, Consultant, Distilled

54 mins4 Chapters

*

<https://generalassemb.ly/online/videos/content-marketing-for-new-marketers-the-first-steps>

Branding Basics: Develop a Brand Idea, Value Proposition, and Customer
Experience Brief

In this class, George teaches a simple brand hierarchy that can help
marketers, product managers, and business builders get started with
branding.

George Scribner, CEO & Founder, NetNewIdeas

66 mins5 Chapters

*

<https://generalassemb.ly/online/videos/branding-basics-develop-a-brand-idea-value-proposition-and-customer-experience-brief>

Starting a Business: Three Strategies for New Entrepreneurs

In this class, Erik will explain three strategies he has used to start
successful businesses.

Erik Kimel, Founder, Peer2Peer

53 mins5 Chapters

*

<https://generalassemb.ly/online/videos/starting-a-business-three-strategies-for-new-entrepreneurs>

5 UX Design Tools for Your Next Project

By the end of the class, you should be able to choose the best UX
documentation for your projects and begin to execute them.

Julie Blitzer, User Experience Consultant

64 mins7 Chapters

*

<https://generalassemb.ly/online/videos/5-ux-design-tools-for-your-next-project>

Outsourcing Operations

Outsourcing is a huge help when looking to scale resources or expansion.
Learn how outsourcing can get a startup on the fast track to success.

James Moran, Co-Founder, Yipit

41 mins12 Chapters

*

<https://generalassemb.ly/online/videos/outsourcing-operations>

Build Your Community Through Events: Execution and Scale

In the third part of this three-part series, Mandy will demonstrate
event follow-up, utilizing your community for business purposes, and
scaling beyond Meetup.

Mandy Walker, Field Marketing Manager, Motion Recruitment Partners

45 mins4 Chapters

*
*

<https://generalassemb.ly/online/videos/build-your-community-through-events-execution-and-scale>

How to Get a Job as a UX Designer

Julie will give non-designers concrete steps they can take to get their
feet wet, build a portfolio, interview successfully, and land jobs.

Julie Blitzer, User Experience Consultant

66 mins5 Chapters

*

<https://generalassemb.ly/online/videos/how-to-get-a-job-as-a-ux-designer>

Test Market Your New Business

Test whether customers are interested in your new business before you've
even built your product.

Erik Kimel, Founder, Peer2Peer

35 mins5 Chapters

*
*

<https://generalassemb.ly/online/videos/test-market-your-new-business>

Build Your Community Through Events: Sponsorship and Promotion

In the second part of this three-part series, Mandy will demonstrate
finding event sponsors, promoting, and executing your first event.

Mandy Walker, Field Marketing Manager, Motion Recruitment Partners

44 mins7 Chapters

*

<https://generalassemb.ly/online/videos/build-your-community-through-events-sponsorship-and-promotion>

Marketing Your Mobile App: Pre-Launch Strategies

Before you launch your app, make sure what you have is marketable.

Stacey Mulcahy, Technical Evangelist, Microsoft

60 mins6 Chapters

*
*

<https://generalassemb.ly/online/videos/marketing-your-mobile-app-pre-launch-strategies>

A Practical Introduction to Social Media

This class introduces students to the current social media landscape and
explores how it can be used for maximum results.

Chris Gee, Managing Director for Digital & Social Media Strategy, Teneo

70 mins3 Chapters

*

<https://generalassemb.ly/online/videos/a-practical-introduction-to-social-media>

UX Design for Non-Designers: Wireframe in OmniGraffle

In this one-hour class, you can learn enough features of Omnigraffle to
begin wireframing your next screen experience.

Julie Blitzer, User Experience Consultant

60 mins5 Chapters

*

<https://generalassemb.ly/online/videos/ux-design-for-non-designers-wireframe-in-omnigraffle>

Your First Infographic: Finding Patterns

This class aims to teach students how to find simple patterns in data
and sketch their first infographic.

Larry Buchanan, Journalist, Designer & Coder, The New Yorker

117 mins5 Chapters

*

<https://generalassemb.ly/online/videos/your-first-infographic-finding-patterns>

Code on Your Own

In this online class, you'll be introduced to the tools you need to
build a working website and the services that will help you put it up on
the internet.

Nathan Bashaw, Product Manager, General Assembly

15 mins1 Chapters

*

<https://generalassemb.ly/online/videos/code-on-your-own>

Introduction to Reddit

Learn the basics of Reddit, a social news site that has quickly become
one of the biggest sites on the internet.

Mike Fraietta, Senior Social Business Strategist, Social Edge
Consulting, LLC

45 mins6 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-reddit>

UX Research: Iterate with User Interviews

In this class, you'll learn practical strategies for how to prepare for,
run, and analyze your first non-directed interview.

Julie Blitzer, User Experience Consultant

58 mins7 Chapters

*

<https://generalassemb.ly/online/videos/ux-research-iterate-with-user-interviews>

Introduction to Data Science and Analysis

This class is designed to give newcomers some clarity into how data
scientists add value to any organization and how to become one.

Thomson Nguyen, Founder/CEO, Framed Data

49 mins7 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-data-science-and-analysis>

Startup Law for Entrepreneurs: Financing

In this class, you'll learn about essential legal issues startups face
in the fundraising stage.

Adam Dinow, Partner, Wilson Sonsini Goodrich and Rosati

58 mins5 Chapters

*

<https://generalassemb.ly/online/videos/startup-law-for-entrepreneurs-financing>

Startup Law for Entrepreneurs: Formation

In this class, you'll learn about essential legal issues that startups
face in the formation stage.

Adam Dinow, Partner, Wilson Sonsini Goodrich and Rosati

61 mins7 Chapters

*

<https://generalassemb.ly/online/videos/startup-law-for-entrepreneurs-formation>

Six UX Strategies to Make Your Site More User-Friendly

Learn six basic UX design strategies that can help amplify your
website's message.

Julie Blitzer, User Experience Consultant

53 mins9 Chapters

*

<https://generalassemb.ly/online/videos/six-ux-strategies-to-make-your-site-more-user-friendly>

Optimizing Landing Pages for Conversion

In this class we'll introduce the best practices involved in making a
quality landing page.

Chris Castiglione, Digital Product Developer

42 mins10 Chapters

*

<https://generalassemb.ly/online/videos/optimizing-landing-pages-for-conversion>

App Design Strategies for Non-Designers: Hierarchy

Well-designed pages make it easy for users to consume your product. This
class will introduce you to visual hierarchy concepts.

Sabrina Majeed, Lead Designer, Venmo

44 mins5 Chapters

*

<https://generalassemb.ly/online/videos/app-design-strategies-for-non-designers-hierarchy>

Create Superfans and Generate New Business on Twitter

This class will teach you strategies to find and engage with community
members who could be your brand's next superfan.

Mike Fraietta, Senior Social Business Strategist, Social Edge
Consulting, LLC

51 mins4 Chapters

*

<https://generalassemb.ly/online/videos/create-superfans-and-generate-new-business-on-twitter>

Data Visualization for Business: Introduction to Visual Tools

We'll start by explaining the role of data visualization in a business
setting and then dive into basic visual methodology.

Sebastian Gutierrez, Co-Founder and CTO, LetsWombat

41 mins7 Chapters

*

<https://generalassemb.ly/online/videos/data-visualization-for-business-introduction-to-visual-tools>

User Research Methods for Lean Teams

This session introduces six cheap and efficient methods for user
experience design research.

Julie Blitzer, User Experience Consultant

59 mins6 Chapters

*

<https://generalassemb.ly/online/videos/user-research-methods-for-lean-teams>

Getting Started with Git and GitHub

Not familiar with Github? No problem. This class will cover the basics
of setting up git and will walk you through checking your code into a
repository.

Derek Dahmer, Engineer, General Assembly

55 mins16 Chapters

*

<https://generalassemb.ly/online/videos/getting-started-with-git-and-github>

Earn Your Google Apps Black Belt: Gmail

Learn timesaving tips and shortcuts for Google products, clean out your
Gmail inbox, check out new features and helpful hacks.

Taylor Gould, Director of Marketing, BetterCloud

59 mins6 Chapters

*

<https://generalassemb.ly/online/videos/earn-your-google-apps-black-belt-gmail>

Targeting the College Demographic

This class introduces strategies for understanding, entering, and
targeting the evolving college market.

David Yarus, General Manager, Mr Youth

47 mins16 Chapters

*

<https://generalassemb.ly/online/videos/targeting-the-college-demographic>

Introduction to Data Science

This class is designed to give newcomers some clarity into how data
scientists add value to any organization and how to become one.

Aditya Mukerjee, Hacker-in-Residence, Quotidian Ventures

70 mins16 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-data-science>

Why User Experience Matters

Learn how a brand comes into reality as the experience design evolves.

Dan Maccarone, Co-Founder, Charming Robot

52 mins18 Chapters

*

<https://generalassemb.ly/online/videos/why-user-experience-matters>

How to Get a Job as a Product Manager

Learn how people land jobs as product managers and walk away with tips
on how to move into product management/

Jason Shah, Entrepreneur in Residence, Sherpa Ventures

68 mins6 Chapters

*
*

<https://generalassemb.ly/online/videos/how-to-get-a-job-as-a-product-manager>

Prototype for iOS Using Keynote

This class will help you change the way you think about prototyping by
utilizing Keynote's powerful and time-saving features.

Paul Canetti, Founder, CEO, MAZ

119 mins7 Chapters

*

<https://generalassemb.ly/online/videos/prototype-for-ios-using-keynote>

Do Scrum Tomorrow

This class will outline the basic tenets of Scrum and strategies on how
to introduce Scrum to your team.

Andrew Burrows, Scrum Master, IBM
Rob Purdie, Agile Practice Lead, IBM

59 mins7 Chapters

*
*
*
*

<https://generalassemb.ly/online/videos/do-scrum-tomorrow>

A/B Testing Made Easy

Learn how to set up Optimizely, run experiments, and get started testing
text, images, colors, and new arrangements of content on your site.

Chris Castiglione, Digital Product Developer

56 mins10 Chapters

*
*

<https://generalassemb.ly/online/videos/a-b-testing-made-easy>

The First Step Toward Branding Your Business

Using a combination of case studies and brand brief exercises, this
class will help you begin to build a brand.

Lauren Perkins, CEO, Perks Consulting

59 mins6 Chapters

*

<https://generalassemb.ly/online/videos/the-first-step-toward-branding-your-business>

A Data Driven Approach to PR

Learn to take an empirical approach to PR that will grow your presence
by leaps and bounds.

Will Flaherty, Director of Communications, SeatGeek

50 mins16 Chapters

*
*

<https://generalassemb.ly/online/videos/a-data-driven-approach-to-pr>

Introduction to Google Analytics

After this class, you'll walk away with a fundamental understanding of
Google Analytics' role in running and operating your business.

Katie Iles, Co-Founder, Nine Lines
Matt Iles, Co-Founder, Nine Lines

59 mins6 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-google-analytics>

Basics of Web APIs

Get to know the basics of web APIs. How they work and why they matter.

Derek Dahmer, Engineer, General Assembly

32 mins6 Chapters

*

<https://generalassemb.ly/online/videos/basics-of-web-apis>

Computer Science for Managers

Learn to speak knowledgeably about questions like "Why is my website
slow?" by understanding how the web works.

David Lifson, Sr. Director of Product Management, Poppin

38 mins9 Chapters

*

<https://generalassemb.ly/online/videos/computer-science-for-managers>

Office Hours: Formation and Startup Law

Join legal expert Adam Dinow live as he answers any and all formation
law questions you may have in this session of Office Hours.

Adam Dinow, Partner, Wilson Sonsini Goodrich and Rosati

33 mins9 Chapters

*

<https://generalassemb.ly/online/videos/office-hours-formation-and-startup-law>

Build an App Splash Page

Get acquainted with the inner workings of grid systems, and build an
iPhone app landing page using the 960 grid system.

Chris Castiglione, Digital Product Developer

48 mins5 Chapters

*

<https://generalassemb.ly/online/videos/build-an-app-splash-page>

Content Strategy: How to Get Grassroots Growth

Tell real stories to people who matter: go find your readers, not visa
versa, value an enfranchised user base, post always, not sometimes.

Chris Dannen, Senior Editor, Technology, FastCompany

50 mins5 Chapters

*

<https://generalassemb.ly/online/videos/content-strategy-how-to-get-grassroots-growth>

Blogging for Business — How to Extract Value

Learn effective ways for generating interest and prospective customers
for your business by blogging.

Mike Raffensperger, Vice President of Strategy and Creative Development,
Magnet Media

82 mins7 Chapters

*

<https://generalassemb.ly/online/videos/blogging-for-business-how-to-extract-value>

How to Pick a Project Management App

In this session we'll look at a range of different project management
apps, their strengths and weaknesses and how to pick between them.

Peter Bell, Founder/CTO, speakgeek.co

58 mins9 Chapters

*

<https://generalassemb.ly/online/videos/how-to-pick-a-project-management-app>

Lean Product Design

In this session we'll look at how to distinguish between projects and
experiments and how to create good experiments.

Peter Bell, Founder/CTO, speakgeek.co

45 mins12 Chapters

*

<https://generalassemb.ly/online/videos/lean-product-design>

The Lean Startup Applied

In this session we'll provide detailed, practical tools you can use to
"stop building and start learning" for your business.

Peter Bell, Founder/CTO, speakgeek.co

59 mins7 Chapters

*

<https://generalassemb.ly/online/videos/the-lean-startup-applied>

Creating a Mobile Strategy

Learn the difference between responsive web apps and native
applications. Discover a winning mobile strategy for your business.

Peter Bell, Founder/CTO, speakgeek.co

58 mins17 Chapters

*

<https://generalassemb.ly/online/videos/creating-a-mobile-strategy>

Getting Started with Facebook Advertising

Learn about the four main compenents of the Facebook Marketing Suite:
Pages, Ads, Insights, and Apps.

Matt Monahan, Founder, AlphaBoost

59 mins8 Chapters

*

<https://generalassemb.ly/online/videos/getting-started-with-facebook-advertising>

Fundraising with AngelList

Learn tips and tricks on raising money via AngelList from the official
AngelList Scout in NYC.

David Lifson, Sr. Director of Product Management, Poppin

40 mins14 Chapters

*

<https://generalassemb.ly/online/videos/fundraising-with-angellist>

Apps Unlocked

This class will examine the ins and outs of creating apps from a
non-technical viewpoint.

Paul Canetti, Founder, CEO, MAZ

57 mins14 Chapters

*

<https://generalassemb.ly/online/videos/apps-unlocked>

Getting Started With WordPress

Learn the basics of getting your site live quickly, and discover various
free templates as well as premium resources that require little to no
coding skills.

Chris Castiglione, Digital Product Developer

184 mins27 Chapters

*

<https://generalassemb.ly/online/videos/getting-started-with-wordpress>

Mobile + Tablet Advertising

Explore the ways in which you can implement ads into your mobile and
tablet strategy.

Paul Canetti, Founder, CEO, MAZ

43 mins8 Chapters

*

<https://generalassemb.ly/online/videos/mobile-tablet-advertising>

Bootstrapping Your Startup

Learn how to execute when the pressure's on.

Neal Taparia, Co-Founder, ImagineEasy Solutions

44 mins25 Chapters

*

<https://generalassemb.ly/online/videos/bootstrapping-your-startup>

A Practical Introduction to Web Development

Dive head first into HTML & CSS and develop a website for Cookie Monster.

Chris Castiglione, Digital Product Developer

49 mins7 Chapters

*

<https://generalassemb.ly/online/videos/a-practical-introduction-to-web-development>

Cultivating an Online Community for Your Brand

This class will take you through the planning and strategy process
needed to architect and grow your own online community.

Lauren Perkins, CEO, Perks Consulting

59 mins21 Chapters

*

<https://generalassemb.ly/online/videos/cultivating-an-online-community-for-your-brand>

Project Management Best Practices

This class will provide a clearer idea of where you should focus your
energy as a project manager.

Brock Boddie, Associate Program Director, HUGE

59 mins23 Chapters

*

<https://generalassemb.ly/online/videos/project-management-best-practices>

Building Your Team

Find out how to build a world-class team.

Jack Groetzinger, Founder, SeatGeek

51 mins10 Chapters

*

<https://generalassemb.ly/online/videos/building-your-team>

Forming Your Startup

Figure out the legal entity and structure that makes the most sense for
your company.

Adam Dinow, Partner, Wilson Sonsini Goodrich and Rosati

27 mins6 Chapters

*

<https://generalassemb.ly/online/videos/forming-your-startup>

The Future of News

In this class we'll take a look at where news is headed using examples
from the instructor's experience at Fast Company

Chris Dannen, Senior Editor, Technology, FastCompany

56 mins5 Chapters

*

<https://generalassemb.ly/online/videos/the-future-of-news>

How to Develop a Venture-Worthy Business Model

Learn strategies that can help you identify and build profitable revenue
models.

David Verchere, Founder, Sharity

54 mins7 Chapters

*

<https://generalassemb.ly/online/videos/how-to-develop-a-venture-worthy-business-model>

Raising Startup Capital

Get smart about how to raise funds that will help your business succeed.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

54 mins12 Chapters

*

<https://generalassemb.ly/online/videos/raising-startup-capital>

Understanding Mobile User Experience

Find out how to create a mobile UX for high performance that engages users.

Luke Miller, Experience Designer, Yahoo!

81 mins16 Chapters

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<https://generalassemb.ly/online/videos/understanding-mobile-user-experience>

Designing for Multiple Devices

Learn how user expectations have shifted and what that means for
designing products for use on multiple devices.

Anna Dahlström, Founder, byflock

51 mins10 Chapters

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<https://generalassemb.ly/online/videos/designing-for-multiple-devices>

Design Tools

Bring your creative ideas to life with Adobe Photoshop and Illustrator.

Camille Murphy Bugden, Designer and Creative Director

135 mins17 Chapters

*

<https://generalassemb.ly/online/videos/design-tools>

How to Specify Software

Learn proven best practices for effectively communicating the
requirements for your software in a way that minimizes waste and
maximizes success.

Peter Bell, Founder/CTO, speakgeek.co

57 mins13 Chapters

*

<https://generalassemb.ly/online/videos/how-to-specify-software>

Making Hiring a Strength of Your Company

Learn how to recruit and hire the best talent.

Daniel Chait, Co-Founder, Greenhouse

47 mins19 Chapters

*

<https://generalassemb.ly/online/videos/making-hiring-a-strength-of-your-company>

Monetizing Your App

Learn the mobile monetization strategies to put yourself in a position
to grab your share of this rapidly growing market.

Glen Straub, Director, Global Monetization, Millennial Media

39 mins15 Chapters

*

<https://generalassemb.ly/online/videos/monetizing-your-app>

How to Get a Job as a Developer

Learn about in-demand skills and how you can get them. Get the
essentials you need to know before beginning the job search.

Peter Bell, Founder/CTO, speakgeek.co

51 mins11 Chapters

*

<https://generalassemb.ly/online/videos/how-to-get-a-job-as-a-developer>

Introduction to Email Marketing

Need reach your users, clients, or customers, but not sure where to
start? This class is designed for absolute beginners to email marketing.

Anna Lindow, Regional Director, NYC, General Assembly

55 mins10 Chapters

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<https://generalassemb.ly/online/videos/introduction-to-email-marketing>

Integrating Payments with the Stripe API

Stripe is a simple way to accept payments online. Learn how to integrate
it seamlessly into your site.

Chris Castiglione, Digital Product Developer
Saikat Chakrabarti, Engineer, Stripe

62 mins14 Chapters

*

<https://generalassemb.ly/online/videos/integrating-payments-with-the-stripe-api>

Responsive Design vs Context

Learn the power and drawbacks of responsive design and how and when to
design for context instead.

Emily Wengert, VP of User Experience, Huge

54 mins13 Chapters

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*
*

<https://generalassemb.ly/online/videos/responsive-design-vs-context>

High Growth Business Formation

Starting a high growth business? This class is for you. We will cover
all of the essential components involved in starting a scalable company.

Aaron Holiday, Venture Capitalist, Startup Consultant & Programmer

53 mins10 Chapters

*

<https://generalassemb.ly/online/videos/high-growth-business-formation>

Raising Your First Million

Find out how to inspire investors and secure your first million dollars
of seed capital.

David Lifson, Sr. Director of Product Management, Poppin

42 mins11 Chapters

*

<https://generalassemb.ly/online/videos/raising-your-first-million>

9 Mistakes Every E-commerce Company Makes

You'll learn how to develop effective strategies for your e-commerce
business and how to measure what works.

Katie Iles, Co-Founder, Nine Lines
Matt Iles, Co-Founder, Nine Lines

52 mins18 Chapters

*

<https://generalassemb.ly/online/videos/9-mistakes-every-e-commerce-company-makes>

Actionable PR Tactics

The last thing you want to do is incur another expense...but you need
PR, right? Maybe not.

Elliot Tomaeno, Founder, Astrsk PR

59 mins16 Chapters

*

<https://generalassemb.ly/online/videos/actionable-pr-tactics>

How to Interview, Evaluate, & Hire Digital Designers

Go step-by-step through the interview process, from resume evaluation
through final interview. Get tips on questions to ask and insight on
potential dangers.

Jill Nussbaum, Executive Director of Product Design, Barbarian Group

28 mins15 Chapters

*

<https://generalassemb.ly/online/videos/how-to-interview-evaluate-hire-digital-designers>

Building High Performance, Scalable Web Apps

Learn how to build high performance, scalable applications for web and
mobile applications.

Matt Wood, Program Manager, Amazon Web Services

66 mins11 Chapters

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*

<https://generalassemb.ly/online/videos/building-high-performance-scalable-web-apps>

Up and Running: Domains, Web Hosting, and FTP

You've taken a few HTML or CSS classes and you're thinking: now what?
How do I get this stuff up on the Web? We're here to help.

Chris Castiglione, Digital Product Developer

48 mins6 Chapters

*

<https://generalassemb.ly/online/videos/up-and-running-domains-web-hosting-and-ftp>

Make the Most of Startup Capital: Capital Efficiency Strategies

Learn how to achieve capital efficiency with Arie's business and finance
strategies.

Arie Abecassis, Venture Partner, DreamIt Ventures; Co-Founder, AppStori

58 mins5 Chapters

*

<https://generalassemb.ly/online/videos/make-the-most-of-startup-capital-capital-efficiency-strategies>

Outsourcing Software Development

Learn how to find the developer who works best for you and your business
needs.

Peter Bell, Founder/CTO, speakgeek.co

62 mins12 Chapters

*

<https://generalassemb.ly/online/videos/outsourcing-software-development>

How to Build a Software Business

Learn what is takes to effectively specify and manage the software
development process to get the software you need as quickly and cost
effectively as possible.

Peter Bell, Founder/CTO, speakgeek.co

58 mins9 Chapters

*

<https://generalassemb.ly/online/videos/how-to-build-a-software-business>

Fundamentals of jQuery

So when is it ok to use jQuery and not JavaScript? This class will help
you understand the basics of jQuery.

Chris Castiglione, Digital Product Developer

64 mins7 Chapters

*

<https://generalassemb.ly/online/videos/fundamentals-of-jquery>

Prioritization for Product Managers

Learn how to flesh out your ideas, identify your risks, validate your
assumptions, and launch your first product.

David Lifson, Sr. Director of Product Management, Poppin

56 mins13 Chapters

*

<https://generalassemb.ly/online/videos/prioritization-for-product-managers>

Dialing Into The Twilio API

Twilio allows you to write code that interacts with mobile phones, SMS,
and landlines.

Chris Castiglione, Digital Product Developer
Rob Spectre, Evangelist, Twilio

50 mins16 Chapters

*

<https://generalassemb.ly/online/videos/dialing-into-the-twilio-api>

Innovation in Private Capital Markets

Learn how to invest in private capital markets with SecondMarket, the
next generation stock market.

Jeremy Smith, Chief Strategy Officer, SecondMarket

54 mins6 Chapters

*

<https://generalassemb.ly/online/videos/innovation-in-private-capital-markets>

Turning User Insight into Product

Learn to identify the core value proposition and feature set for your
minimum viable product.

Rachel Derkits-Gelman, Co-Founder, Tembow

51 mins7 Chapters

*

<https://generalassemb.ly/online/videos/turning-user-insight-into-product>

Responsive Web Design

Learn the basic concepts and tools needed to design and build a
mobile-first responsive web experience.

Jon Troutman, Co-Founder & Creative Director, Canary

65 mins12 Chapters

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<https://generalassemb.ly/online/videos/responsive-web-design>

Introduction to Game Design

This seminar will give you a high-level overview so that you can learn
how to create a clever, beautiful, rich experience for gamers in weeks,
not months.

Andrew Daines, Founder and CEO, Preplay

35 mins12 Chapters

*

<https://generalassemb.ly/online/videos/introduction-to-game-design>

Making Something People Love

In this class you'll learn some specific tactics and strategies that you
can use to create a company people love.

Alexis Ohanian, Founder, Reddit

61 mins5 Chapters

*

<https://generalassemb.ly/online/videos/making-something-people-love>

Product Management for Non-Product Managers

The key to a great digital product is a great product manager. Find out
what it takes to become one.

David Lifson, Sr. Director of Product Management, Poppin

52 mins14 Chapters

*

<https://generalassemb.ly/online/videos/product-management-for-non-product-managers>

Three Copywriting Strategies for Founders and Marketers

In this class, Bassam will give a quick and practical overview of three
copywriting strategies that help founders and marketers sell products.

Bassam Tarazi, Founder, Colipera

<https://generalassemb.ly/online/videos/three-copywriting-strategies-for-founders-and-marketers>